This may be the most horrifying thing I've ever seen: a prescription drug that helps treat "hypotrichonosis," commonly known as "inadequate eye lashes." I'm not sure what standards said inadequacy will be judged by (I mean, I suppose having no eyelashes at all could pose a problem of some sort, I guess), but now this expensive cosmetic prescription drug, with all of its side effects associated with prescription drugs, is being touted by Brooke Shields and featured in television and Internet advertisements. That's as insane as getting an operation to make your skin whiter. Or injecting botulism into your face.
Apparently, the possible side effects include irreversible eyelid skin darkening (glamorous!), itchy red eyes (sexy!), and a rare condition that would change your eyes--whether they be naturally brown, green, or blue--to a permanent dark brown (throw away those color contacts!).
America, please stop searching for things to waste money on.